The Brand Strength of Zojirushi
The Zojirushi NS-ZCC10 Rice Cooker is manufactured and marketed by the world's most renowned houseware/small appliance manufacturer, Zojirushi. Headquartered in Osaka, Japan, Zojirushi has been in business since 1918. The name "Zojirushi" takes on the short form "Zo" which means "elephant" in Japanese. Elephant represents strength and intelligence in the Japanese culture.
Fuzzy Logic and Rice Cooker?
It's so fitting that the NS-ZCC10 is one of the many fuzzy logic rice cooker collections. With the capacity sizes of 5.5 and 10 cups, it is equipped with a micro-computer chip full of human artificial intelligence.
The artificial intelligence enables the cooker to think on its own "feet" and come up with a set of logic depending on what you are cooking. For example, if you are cooking brown rice to pair up with your Sicilian Chicken for dinner, it will retrieve a set of variables for cooking time and temperature. Sticky rice for a Thai Sweet Rice with Fresh Mango, then another set of temperature and cooking duration.
The ultimate benefit is that you will have perfectly cooked rice every single time. No overcooked rice with two inches burned on the bottom nor undercooked with crunchiness in the center of each grain.
The best part for me is the effortlessness that you measure the rice, add water, plug the power cord and turn the cooker on. Then you can go about taking care of other things in your life. When you return home, a pot of freshly made rice will be waiting for you.
Make the Timer Your BBF
Don't forget to use the timer to pre-set the cooking hours in advance. For example, get everything ready before heading out to the office, and set the timer to cook at 6 p.m.
All you need to do is to whip up something else to go with the rice when you get home. Or if you are in the mood for Sashimi, then pick up some pre-sliced fish of your choice on your way home. Arrange the fish on a Zen-style platter, dish out your sushi rice, and pour some soy sauce with a tiny dollop of Wasabi (Japanese horseradish). Dinner is served! Can it be any easier than this?
Add an Hour to Your Day
Anything and everything to help us manage our hectic lives is a winner in my book. Shaving an hour of cooking time is a huge plus that I'd do it over and over again. We never seem to have enough time to do everything we want, don't we?
If you haven't used a rice cooker before, I am telling you it's one of the best kitchen aids you'd ever have.

Cooking rice in it is only the beginning. Find out what else it will do for you from breakfast to dessert.

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